The importance of the mass media industry is known to all. A common man is ever interested to know the news all around the nation and globe. The need to keep up with the ongoing activities is common to every human. People love to discuss and share all the social current affairs. However the media today, as many believe, happens to hype a certain news to an unlikely extent. The only thing they do not or rather cannot modify is the ‘scoreline’ of a game.
The excessive number of news channels, is the prime reason for these media people to tag every lame news as ‘breaking news’. Each channel intends to pull maximum viewership, and with such fiercely competitive news market, they often end up feeding us a simple information as if it was the ultimate thing we are wanting to know. Although, most of what they report is true, many wonder if it is of any good.
The way the media tends to report news clearly reflects their desperate greed for more viewer ship. Such a strategy to pull in eyeballs, completely sidelines the main purpose of the media industry. It is also very irresponsible approach, with which the cunning media digs in to the lives of every not-so-famous and famous celebs, just to feed people with some useless entertainment, obviously with their clever modification. In fact, many celebs also use these over-hyping news channels to boost their promotion. At times, the standard of news is so down that, you begin to wonder if the media assumes people as some sort of ‘gossip fools’.
But again, if truth is to be told, it is not the media alone to be blamed. We, ourselves, enjoy watching such hyped and over the top news. However, it is very clear that media has lost the balance between the true content and the appealing factors of the news.
The media should be more concerned about the true content of any news, but sadly, the balance seems to be drifting in the other way.
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